Functional Beverages Report 2021

56% of Americans say they are often anxious and stressed out.

Functional beverages include any drink with added health benefits, including products like energy drinks, enhanced water, and plant milks. Consumers of these beverages purchase and use them regularly—often daily—and typically consider them to be part of their holistic wellness routine.

But with so many drinks to choose from, every functional beverage consumer is not the same.

In this report, we compare and contrast the consumers of...

• Sports Drinks vs. Energy Drinks
• Turmeric Tea vs. Kombucha
• Oat Milk Lattes vs. Nitro/Cold Brew