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What's Next in Wellness

The Need States, Behaviors and Attitudes shaping Consumer Choices

Senior Director of Insights, Meg Bluth shares the latest from Brightfield Group's AI-Driven Consumer Insights and Social Listening tracker.

Learn which topics are on the rise and new ways consumers are talking about their needs. Topics this session:

  • Immunity in 2023 - With more Americans going back to the office how are their immunity needs changing?
  • Weight Loss Game Changers and Trends: Everyone's talking about it, we look to social listening to unpack the Ozempic effect and learn more about ingredients being dubbed "Nature's Ozempic"
  •  Strong is the New Skinny: Protein, Protein, Protein - but which kind? and how much? It's not just for gym rats anymore - learn how consumers are talking about protein and where there are opportunities to innovate for their changing preferences.
  • Shining a light on Menopause

This webinar was recorded on November 16th, 2023.

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