Bethany has a background in quantitative and strategic research, specializing in the market research of the consumer goods industry. Prior to helping start Brightfield Group in 2015, she worked with Euromonitor International, a leading CPG market research firm, managing the company’s syndicated research of industries such as packaged foods, alcoholic drinks, consumer health and tobacco in Mexico. As Managing Director, Bethany's core responsibility is to manage Brightfield's growing team and drive new product development. She is a key driver of business development, managing some of the top clients to ensure long-term success. Her passion for the CBD and Cannabis industries helps drive the company's team forward and deliver comprehensive and data-driven answers for each of Brightfield Group's customers.