What's Trending in Functional Health and Wellness

Listen in as Meg Bluth (Senior Director of Insights) and Kate Stevenson (Client Strategy) discuss the latest trends in functional wellness.

You’ll understand:

• What is driving the shift from traditional to alternative medicines
• Which functional ingredients are gaining traction
• Which products consumers are reaching for
• How need states drive consumers' purchasing behavior

Data is pulled from our integrated platform, Evergi, which integrates traditional market research methods with AI-driven social integrations.