--- title: What's Trending in Functional Health and Wellness description: Innovations in the functional wellness space allow US consumers to take control of their wellbeing. These insights share what is trending. image: https://content.brightfieldgroup.com/hubfs/3.jpg --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # **What's Trending in Functional Health and Wellness** **Listen in as Meg Bluth (Senior Director of Insights) and Kate Stevenson (Client Strategy) discuss the latest trends in functional wellness.** **You’ll understand:** - What is driving the shift from traditional to alternative medicines - Which functional ingredients are gaining traction - Which products consumers are reaching for - How need states drive consumers' purchasing behavior Data is pulled from our integrated platform, Evergi, which integrates traditional market research methods with AI-driven social integrations.   ![Q421_Evergi_What is Trending in 2021_Landing Page Graphic_FINAL](https://content.brightfieldgroup.com/hubfs/MARKETING%20CONTENT/Wellness%20(evergi)/Q4%202021/Q421_Evergi_What%20is%20Trending%20in%202021_Landing%20Page%20Graphic_FINAL.png "Q421_Evergi_What is Trending in 2021_Landing Page Graphic_FINAL") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)