AI-Driven Social Data Meets Traditional Consumer Insights

Fuel your next innovation with deep consumer insights.

Consumer insights data has fueled the world’s best brands for decades, informing strategy that has delighted the masses and proved profitable for businesses. But now, there’s a new data source: social media.

Every day online, millions of people share specific brands they love, list their fears, and rave about what’s working for them. Brightfield Group uses artificial intelligence to make sense of all these posts. Then, we link it to consumer insight data to see a detailed image of who consumers are, how they talk, and what they see online.

We have an unparalleled view of traditional consumer data combined with social listening and want to share it with you.

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