Finding a National Foothold: US Cannabis Market

June 2020

The US Cannabis market has rapidly shifted in 2020 with new markets opening, a vape crisis recovery, and the emergence of COVID-19. These events have highlighted key growth drivers for the foreseeable future. As the market continues to expand nationally, brands and MSOs will continue to identify opportunities to reach and connect with new consumers.


Answer key questions like:

  • What is driving growth in the US Cannabis market?
  • What are key trends in consumer behavior?
  • How is the product landscape changing to respond to new needs from consumers?



Deeply understand with your next favorite customer.


As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when, where, why, and how they use cannabis. Understand them on a deeper level with our social-integrated consumer insights.


View the Cannabis Consumer Insights Portal