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The Next Chapter of US Cannabis

April 2021 Report

California and Colorado cannabis consumers are some of the most sophisticated, experienced cannabis purchasers around. We studied the brand health of these markets to see how brands are resonating with consumers.

In this report, you'll learn:

  • What federal legalization could mean for branding
  • The brands winning with California & Colorado consumers
  • What's driving high repurchase rates
  • How brands move up the brand ladder to successfully compete

Consumers are happy with consistent, quality products that are effective and better than illicit market options. But many see all brands as the same.


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