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The Next Chapter of US Cannabis

Brand Health Findings from the World’s Most Mature Cannabis Markets

California and Colorado cannabis consumers are some of the most sophisticated, experienced cannabis purchasers around. We studied the brand health of these markets to see how brands in these markets are resonating with consumers.

We found consumers are currently very happy with the cannabis they buy.

Brands have provided them with consistent, quality products that are effective and better than illicit market options.

But there are consequences to so much messaging around these basic attributes. Many consumers see all brands as the same.


In this report, you'll learn..

  • What federal legalization could mean for branding
  • The brands winning with California & Colorado consumers
  • What's driving high repurchase rates
  • How brands move up the brand ladder to successfully compete


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