Understanding CBDCBD, or cannabidiol, is one of the most talked about, yet misunderstood pieces of the cannabis industry. It offers profound medicinal benefits for a wide range of health conditions, while eliminating or minimizing the mind altering effects typically associated with cannabis usage.
The CBD market and consumer usage is on the rise in the United States as awareness and access to products expands: sales of marijuana-derived CBD are expected to hit $176 million and hemp-derived CBD will hit $291 million in 2017, for a total CBD market of $467 million.
Given the growing market share for CBD products, Brightfield Group and HelloMD teamed up to understand more about the user's experience with CBD. This study provides unique insights into who is using CBD, what products and brands are being used, and how effective they are perceived in comparison with THC-dominant products, opioids, and other pharmaceuticals.