TV + Music Preferences for the Cannabis Consumer

The past decade has been a golden age for television and with the proliferation of streaming, music, tv, and movies are more accessible than ever. We wanted to learn how cannabis consumers entertain themselves by looking at their TV and music preferences.

After reading our insights, you'll be able to answer...

• Which streaming platforms do cannabis consumers use?
• Which genres of music and movies do they prefer?
• How do buyer personas differ from consumers overall?

Develop a consumer-first brand.

By understanding how cannabis consumers spend their time, you can create a cannabis brand that can deeply resonate with your target customer. Explore lifestyle patterns, media consumption, occasions of use, substitution effect, and more in our social-integrated consumer insights.