The Substitution Effect

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Millions of consumers across the country have legal access to both alcohol and cannabis. When a state adopts recreational cannabis laws, do cannabis consumers change their habits around alcohol and cannabis?

After reading our insights, you'll be able to answer...

  • Which cannabis consumers drink less alcohol after legalization?
  • What alcohol consumers are most likely to use less alcohol after legalization?
  • How has reported use of alcohol in bars/nightclubs changed from 2018 to 2019?

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Insert your brand into any cannabis and alcohol occasion.


As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.

View the Cannabis Consumer Insights Portal