The Substitution Effect

Millions of consumers across the country have legal access to both alcohol and cannabis. When a state adopts recreational cannabis laws, do cannabis consumers change their habits around alcohol and cannabis?

After reading our insights, you'll be able to answer...

• Which cannabis consumers drink less alcohol after legalization?
• What alcohol consumers are most likely to use less alcohol after legalization?
• How has reported use of alcohol in bars/nightclubs changed from 2018 to 2019?

Insert your brand into any cannabis and alcohol occasion.

As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.