Wellness Trends to Watch: Stronger & Healthier

How Americans are staying healthy and well into 2024

Wellness trends are happening everywhere. Posts on social media inform on the latest diets, products, and opinions on health, while store aisles and online menus see increasing options for health-boosting supplements, food, and drinks. 

Every day, Americans are making wellness choices swayed by these influences - so what are some of the latest trends guiding American wellness?

1. Immunity in 2023 - In our post-pandemic world, it's no longer "flu season," but now "respiratory illness season." Consumers have an extended interest in boosting immunity with workers back in offices and children continuing to share germs with their classmates. 

2. Weight Loss Game Changers-  Explore the "Ozempic Craze" fueled by celebrity engagement and the prospects of easy weight loss. Natural ingredients purported to have similar weight loss effects are also seeing traction.

3. Strong is the New Skinny - "Bulking up" isn't just for men, as women are increasingly interested in using protein supplements to gain muscle. Social listening data reveals the conversations happening among women, as well as men's increasing interest in creatine.