Sleep Trends: Consumers Focused on Catching Z's

Focused on Catching Z’s

Nearly half of consumers in the US report they prioritize or have difficulty getting enough sleep. Discover the sleeping aids and functional ingredients that consumers are using to achieve their sleep goals.

This report covers: 

• Consumer segments and age groups that fall into the sleep need state
• Functional ingredients consumers are seeking for sleep
• An overview of the growing market around sleep

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