The Shroom Boom and Kava Craze: What's Brewing in Wellness 2024

Uncover the latest Consumer Trends and How to Capitalize on them

Stay ahead of the curve with our latest insights into the wellness trends revolutionizing the food and beverage industry. Understand consumer behaviors, explore new ingredients, and refine your strategy to capture emerging market opportunities.

• Explore the Functional Mushroom Revolution: Discover the top varieties and consumer motivations driving this trend.
• Tap into the kava climb: Learn about kava's benefits for relaxation and stress relief and the emerging kava bar scene.
• Navigate the sugar scrutiny: Discover how consumers are prioritizing low-sugar options and the implications for food and beverage brands.

Gain a Competitive Edge with Our Comprehensive Report!