Seed Oil Free: The Great Debate Over Seed Oils​

Uncover What’s Fueling Consumer Backlash—and How It’s Reshaping Brand Strategies.

Get the latest insights on consumer attitudes toward seed oils in Brightfield Group’s Consumer & Social Listening Report, based on Q2 2025 data. Learn how wellness-minded buyers, influencers, and brands are reshaping the conversation—driving demand for transparency, alternative fats, and seed-oil-free claims.

Understand who’s engaging in this debate, what they’re buying instead, and how CPG and wellness brands can stay ahead of the shift.

Sign up now to download your free copy of the report.

Report  Highlights:

• Cultural Controversy: Why seed oils are suddenly at the center of consumer conversation
  
• Label Impact:  What’s really driving the shift toward alternative fats
• Consumer Profile:  Who the “seed oil free” shopper is—and why they’re growing in influence
• Brand Response: How companies are rethinking formulation and messaging
  
• What’s Next: Emerging oils and fats gaining traction in wellness products

Get the full story behind the shift—and what it means for CPG brand strategy. Download your FREE copy now.