How does seasonality impact new cannabis products?
The larger CPG industry is very familiar with seasonality. Alcohol, for example, cycles through winter lagers and sessionable summer ales, each with their own flavor profiles that fit the time of year.
Cannabis is progressing into an industry with seasonality trends. As brands map seasonal trends to consumer behavior, they are optimizing their innovation pipeline to release better products at the right time of year.
In this free report, answer key questions like:
- What are examples of seasonal flavors in cannabis?
- Which product types take advantage of seasonality?
- What should brands look out for when developing a new product?