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The Latest Ready-to-Drink Cocktail Trends 

Summer 2021 Report

 

Evergi survey data* shows 4% of Americans purchasing RTD cocktails in the past 3 months. In July 2021, that rose to 8%. 

RTD cocktails are one of the many trending categories of  2021.  The convenience of these drinks and rising innovation continue to delight the changing alcohol consumer.

This report takes a deep dive into the RTD cocktails trends hitting the market. See the products driving the trends of:

  • Innovative canned cocktails
  • Ready to pour cocktails
  • The legacy brands holding strong

* Evergi™ Consumers, Dec 2020. N = 5,042

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