--- title: US Cannabis Retail Brand Health Report description: Discover the 6 pivotal trends shaping the cannabis dispensary landscape with Brightfield Group's U.S. Retail Brand Health Study. image: https://content.brightfieldgroup.com/hubfs/Q323_Retail%20Brand%20Health_Report_feature%20image.jpg --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # 6 Trends Shaping the Dispensary Landscape ## 2023 U.S. Cannabis Retail Brand Health Findings In the dynamic world of cannabis, insights hold the power to define your dispensary's triumph or downfall.  Brightfield Group's U.S. Retail Brand Health Study reveals trends driving the dispensary landscape: - Consumers Preference for Location and Pricing - The Influence of MSOs - Legacy Market Challenges - New Consumers Continuing to Enter Mature Markets - Consumer Usage of Specific Product Categories - Search for Product Variety and Innovation **Download our free report to gain a glimpse into our U.S. Cannabis Retail Brand Health Study and learn the trends shaping the dispensary industry! ** ![Q323_Retail Brand Health_Report_landing page image (1)-2](https://content.brightfieldgroup.com/hs-fs/hubfs/Q323_Retail%20Brand%20Health_Report_landing%20page%20image%20(1)-2.png?width=800&height=619&name=Q323_Retail%20Brand%20Health_Report_landing%20page%20image%20(1)-2.png "Q323_Retail Brand Health_Report_landing page image (1)-2") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)