Harnessing Data to Dominate Relaxation Drinks

How Recess used Brightfield Group social listening and consumer insights to dive deep into a new category with strategic ingredients and audiences.

In the ever-evolving beverage industry, standing out requires more than just a unique product; it demands a deep understanding of consumer desires, market trends, and the agility to adapt swiftly. 

Recess, a trailblazing brand in the wellness beverage space, uses Brightfield data to introduce innovative products and master the art of staying ahead of the curve. 

This case study takes a look at how Recess:

• Dove deep into a new category to stay relevant as trends in CBD shifted
• Align ingredients with consumer needs and interest
• Know deeply who is behind a trend
  

Download now to see the data in action!