Protein Powder Preferences
A look at the rise of protein powder & the consumers purchasing it
While many protein-enriched foods have hit the market, protein powder remains one of the most popular options.
Brightfield Group conducted a detailed study of protein powder users, with insights available in the Protein Powder Deep Dive.
This report provides highlights into:
- Protein trends from 2022 to 2023
- Protein powder consumer demographics
- Plant-based vs. whey protein preferences
- How people talk about protein powder on social media
