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Protein Powder Preferences

A look at the rise of protein powder & the consumers purchasing it

While many protein-enriched foods have hit the market, protein powder remains one of the most popular options.

Brightfield Group conducted a detailed study of protein powder users,  with insights available in the Protein Powder Deep Dive. 

This report provides highlights into:

  • Protein trends from 2022 to 2023
  • Protein powder consumer demographics
  • Plant-based vs. whey protein preferences
  • How people talk about protein powder on social media
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