Protein + Fiber: The New “It” Couple in Nutrition
Discover Emerging Nutrition Trends Shaping Consumer Preferences.
Get the latest protein trends with insights from Brightfield Group’s Q1 2025 Protein Report. We explore the evolving consumer landscape, highlighting the rising demand for protein paired with fiber, the “30-30-3” trend, and its appeal to health-conscious segments.
Learn how brands can leverage these trends to meet consumer demand for digestive health, sustained energy, and innovative nutrition solutions.
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Report Highlights:
- The “30-30-3” Trend: Evolving from the popular “30g Protein” narrative, the new “30-30-3” trend integrates 30g of protein, 30g of fiber, and 3 probiotic-rich foods, emphasizing a more holistic approach to nutrition.
- Protein + Fiber: Nutrition's New Power Couple: Social conversations show nearly 30% of high-fiber discussions also mention protein, focusing on Digestion & Gut Health, Energy & Satiety, and Muscle Health & Weight Management.
- Targeting Health-Conscious Consumers: Both high-protein and high-fiber consumers lean towards “Better Way Believers”—a segment that values practical health solutions but adopts trends cautiously.
- Key Innovation Opportunities: Brands can capitalize on the protein and fiber pairing by focusing on its synergistic benefits for gut health, weight management, and sustained energy for active lifestyles.
Stay informed on the emerging nutrition trends! Download the report for exclusive insights from Brightfield Group's latest analysis.
