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From People to Products

Crafting Cannabis Brands that Connect in 2024

In 2023, 55% of U.S. cannabis consumers agree that cannabis brands are important to them when making purchasing decisions. Cannabis companies that haven’t started establishing their brand’s connection with consumers will fall behind in 2024. 
This report explores Brightfield Group’s H2 2023 Product Brand Health data, highlighting insights to help brands make data-driven decisions in 2024 including…

  • Early trends from Missouri’s recreational market
  • Brands gaining purchasing over 2024 in the mature Colorado market
  • A look at the Arizona funnel
  • Product-specific occasions of use, purchase influences, and desired effects

Get this FREE report now & get in touch about using Product Brand Health data for your 2024 strategy 

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