--- title: Meatless Goes Mainstream description: It's not just vegans or vegetarians that are jumping on the plant-based meat trend. --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # **2021 Plant-Based Meat Trends** 10% of Americans bought plant-based meat in the last 3 months. Browse a grocery store's meat case in 2021 and you'll find plant-based look-a-likes right next to the real thing. It's no longer a niche trend for vegans and vegetarians. **After reading this report, you'll be able to answer...** - How has the plant-based trend evolved? - Why are consumers choosing plant-based in 2021? - Who are the plant-based shoppers? - How is plant-based meat positioned?   ![Q221_Evergi_Plant-Based Meat_Landing Page Graphic_FINAL](https://content.brightfieldgroup.com/hubfs/MARKETING%20CONTENT/Wellness%20(evergi)/Q22021/Q221_Evergi_Plant-Based%20Meat_Landing%20Page%20Graphic_FINAL.png "Q221_Evergi_Plant-Based Meat_Landing Page Graphic_FINAL") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)