Self-Diagnosed, Under-Supported: The Perimenopause Care Gap

Perimenopause is two audiences, not one: women with a diagnosis and women without. Brands that see where the two diverge can serve both with more precision.

In our Q2 2026 survey, about 70% of women who believe they are in perimenopause have no practitioner diagnosis (n=401). They are the larger of the two groups.

This snapshot compares women who identify perimenopause themselves with women who report a practitioner diagnosis. It draws on our US Wellness Consumer survey.

In a segment profile, the two groups can look alike. Do they look alike in what happens next: who they talk to, what they use, and how sure they feel? The download answers that and shows what it means for brands.

Snapshot Highlights:

• The treatment conversation: See which women discuss treatment with a provider, and how far those talks go.
• Interest versus use: Find where stated interest in treatment and actual use line up, and where they do not.
• Satisfaction after the visit: Learn how women rate the guidance they get once they do see a provider.
• Confidence in next steps: Check who feels sure about what to do next, and who does not.
• What it means for brands:See where marketing and innovation teams can step into the gap.

Download your copy now.