Alternatives to Alcohol:
Non-Alcoholic Drinks Report​

Discover the Future of Alcohol Alternatives with Brightfield Group’s Expert Insights.

The non-alcoholic beverage market is rapidly expanding as consumers increasingly seek alternatives to traditional alcohol. Our report provides an in-depth analysis of this shifting market, empowering brands with the knowledge to stay competitive. 

Inside the Report:

• Market Trends: Over 60% of alcohol consumers aimed to reduce consumption in 2024, citing health, financial, and mental wellness reasons​.
• Consumer Insights: Millennials and Gen X are the most common alcohol reducers, often replacing drinks with coffee, soda, cannabis, or non-alcoholic beverages.
• Product Preferences: Social listening data highlights increasing mentions of non-alcoholic drinks, peaking in December 2024, with lemon and lime among the top flavors discussed​.
• Competitive Landscape: The rise of cannabis and hemp-derived THC beverages poses a growing challenge to traditional alcohol alternatives​.

Stay ahead in the changing alcohol landscape with data-driven insights to fuel your brand’s success. Unlock key market trends and discover how to capitalize on the rising demand for non-alcoholic beverages.

Get your free report today and start building strategies that drive growth in this expanding category!