--- title: "Alternatives to Alcohol: Non-Alcoholic Drinks Report​" description: Discover key trends in non-alcoholic beverages with Brightfield Group’s Q1 2025 report. Get consumer insights and market data—download your free copy! image: https://content.brightfieldgroup.com/hubfs/Hemp%20THC%20Overview%202025%20Resource%20Page%20Featured%20Image.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # Alternatives to Alcohol: Non-Alcoholic Drinks Report​ ## Discover the Future of Alcohol Alternatives with Brightfield Group’s Expert Insights. The non-alcoholic beverage market is rapidly expanding as consumers increasingly seek alternatives to traditional alcohol. Our report provides an in-depth analysis of this shifting market, empowering brands with the knowledge to stay competitive.  **Inside the Report:** - **Market Trends:** Over 60% of alcohol consumers aimed to reduce consumption in 2024, citing health, financial, and mental wellness reasons​. - **Consumer Insights:** Millennials and Gen X are the most common alcohol reducers, often replacing drinks with coffee, soda, cannabis, or non-alcoholic beverages. - **Product Preferences:** Social listening data highlights increasing mentions of non-alcoholic drinks, peaking in December 2024, with lemon and lime among the top flavors discussed​. - **Competitive Landscape:** The rise of cannabis and hemp-derived THC beverages poses a growing challenge to traditional alcohol alternatives​. Stay ahead in the changing alcohol landscape with data-driven insights to fuel your brand’s success. Unlock key market trends and discover how to capitalize on the rising demand for non-alcoholic beverages. Get your free report today and start building strategies that drive growth in this expanding category! ![NA Report Landing Page Graphic](https://content.brightfieldgroup.com/hubfs/NA%20Report%20Landing%20Page%20Graphic.png "NA Report Landing Page Graphic") ### Alternatives to Alcohol: Non-Alcoholic Drinks Report [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)