Mood Management Need State Takes Center Stage

From a niche supplement concern to a mainstream wellness priority, mood management is now one of the fastest-growing needs in consumer health. Discover how this emerging need state is driving innovation across categories—and what it reveals about today’s emotionally attuned, performance-seeking wellness consumer.

Explore how lifestyle shifts, rising stress, and AI-powered personalization are reshaping the future of mood support.

Report Highlights:

Why mood management is one of 2025’s top trending need states—now commanding a 14% share of wellness conversations
How 75% of consumers believe foods and ingredients impact their mood—and what this means for CPG brands
Who the mood-focused consumer is—and why stressed, high-income, urban Millennials and Gen Xers are driving demand
What’s next: The rise of personalized, hormone-savvy, tech-connected mood solutions across beverages, snacks, and smart wearables
Which functional ingredients are leading the charge

Get the full report to understand what’s fueling mood support in 2025—and how brands can connect with consumers seeking emotional wellness.