--- title: "M&A Checklist: Successful Cannabis Acquisitions" description: Mergers and acquisitions are heating up in cannabis! Is your brand positioned for success? Do you know what to look for when making a successful acquisition? image: https://content.brightfieldgroup.com/hubfs/Q221_GEN_M%26A%20Activity_Feature%20Image.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # M&A Checklist ## Acquire Smarter or Be an Attractive Target   Large companies are entering the cannabis industry as it matures. Some are looking to acquire brands to expand their portfolio. Other brands will look to **become an acquisition target** as big players get in on the action. It’s important for marketers and executive teams to understand both sides – will you expand in cannabis through acquiring other brands, or ensure your company is well-positioned to be acquired?   ![hands shaking_isometric](https://content.brightfieldgroup.com/hs-fs/hubfs/hands%20shaking_isometric.png?width=1733&height=1281&name=hands%20shaking_isometric.png "hands shaking_isometric") [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/) [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us)