Hemp-Derived THC 
Consumer Trends 
& Purchase Drivers​

Explore the rapid rise of Hemp THC with Brightfield Group’s Consumer Insights.

Curious about what’s fueling the $3.8B hemp-derived THC boom? Brightfield Group’s latest report reveals what’s propelling this surging sector—and what it means for brands trying to stay ahead of the curve.

Inside the Report:

• Navigate Market Momentum: Discover the regulatory gray areas and pricing dynamics opening new doors for hemp THC across the U.S.
• Meet the Modern Consumer: Uncover demographic trends and consumer motivations behind the rise of hemp-derived THC.
• Track What’s Trending: One format is rising fast and it’s not gummies! Find out what consumers are reaching for in 2025.
• Dig into the “Why”: What’s driving consumers to choose hemp THC over cannabis? Get insights into the unexpected decision drivers.

Backed by exclusive consumer survey data and AI-driven social listening—this report is your go-to guide for understanding the next wave of cannabinoid consumption.

Don’t miss the data fueling a $3.8B trend.

Start your next big move with data-backed insights—get your free report now.