--- title: 2025 Hemp-Derived THC Consumer Trends & Purchase Drivers description: Discover who's driving the hemp THC boom and why. Uncover key trends, motivations, and market shifts in Brightfield Group’s latest free report. image: https://content.brightfieldgroup.com/hubfs/Canva%20images/Resource%20Page%20Featured%20Image-2.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # Hemp-Derived THC  Consumer Trends  & Purchase Drivers​ ## Explore the rapid rise of Hemp THC with Brightfield Group’s Consumer Insights. Curious about what’s fueling the $3.8B hemp-derived THC boom? Brightfield Group’s latest report reveals what’s propelling this surging sector—and what it means for brands trying to stay ahead of the curve. **Inside the Report:** - **Navigate Market Momentum:** Discover the regulatory gray areas and pricing dynamics opening new doors for hemp THC across the U.S. - **Meet the Modern Consumer:** Uncover demographic trends and consumer motivations behind the rise of hemp-derived THC. - **Track What’s Trending:** One format is rising fast and it’s not gummies! Find out what consumers are reaching for in 2025. - **Dig into the “Why”:** What’s driving consumers to choose hemp THC over cannabis? Get insights into the unexpected decision drivers. Backed by exclusive consumer survey data and AI-driven social listening—this report is your go-to guide for understanding the next wave of cannabinoid consumption. **Don’t miss the data fueling a $3.8B trend.** Start your next big move with data-backed insights—get your free report now. Learn more about the [latest functional beverage trends here. ](https://content.brightfieldgroup.com/calm-the-new-energy?hsLang=en) ![Th Hemp THC  Consumer & Market​](https://content.brightfieldgroup.com/hs-fs/hubfs/Canva%20images/Copy%20of%20Landing%20Page%20Graphic-May-30-2025-09-47-16-0179-AM.png?width=900&height=900&name=Copy%20of%20Landing%20Page%20Graphic-May-30-2025-09-47-16-0179-AM.png "Th Hemp THC  Consumer & Market​") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)