The Hemp-Derived THC Beverage Boom​

The Rise of Hemp THC Beverages: What’s Pouring in 2025—and Why it Matters

Hemp-derived THC drinks are shaking up the beverage space—and consumers are reaching for them more than ever. Brightfield Group’s latest report reveals what’s behind this rapid rise, who’s driving demand, and how brands can tap into this growing category.

Inside the Report:

• Get to Know the New Buyer: Discover the unexpected demographics and behaviors fueling the hemp THC drink surge.
• Follow the Flavor: Learn how taste, format, and function are shaping purchase decisions.
• Track Retail Shifts: See where consumers are buying—and how the path to purchase is shifting.
• Explore Dosage Preferences: See why low-dose hemp drinks are gaining traction with curious newcomers and mindful consumers.

Powered by proprietary consumer data and real-time social listening, this report is your essential guide to the next evolution of hemp-derived THC drinks.

Fuel your next beverage breakthrough with data-driven insights—download your free report now.

Explore more of the latest Beverage Trends in our 2026 Energy Trend Report.