Access the deck and recording.
The COVID-19 pandemic has devastated industries across the country and CBD and Cannabis are no different. In this conversation with Brightfield Group's Managing Director Bethany Gomez and Research Director Kay Tamillow, they dive into the impact the virus has had and the strategic shifts that businesses need to make in order to succeed.
• The consumer response and impact on our personas
• Social listening on consumers
• Available distribution channels and those being disrupted
• The shift to D2C and emphasis on marketing
• Strategic decisions to consider