--- title: Q2 2025 Functional Mushrooms Report description: Explore Q2 2025’s top consumer insights in functional mushrooms—from Lion’s Mane to mushroom coffee. Learn what’s driving the growth, who’s buying, and why. image: https://content.brightfieldgroup.com/hubfs/Functional%20Mushrooms%20Report%20Landing%20Page%20Graphic.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # Functional Mushrooms Are Going Mainstream. ​ ## Uncover What’s Powering Growth in the Functional Mushroom Space. Get the latest insights on the rise of functional mushrooms with Brightfield Group’s Consumer & Social Listening Report, based on Q2 2025 data. We explore how mushroom products—from Lion’s Mane to coffee and supplements—are becoming staples in wellness routines. Understand how health-conscious consumers are driving growth, what they’re buying, and the wellness needs fueling demand. Sign up now to download your free copy of the report. **Report  Highlights:** - **Mushroom Boom:** Mushroom coffee usage has nearly doubled YoY; supplements are up 50%.  - **Growth Leaders:  **Cordyceps and Turkey Tail show highest purchase growth. - **Top Use Cases:**  Holistic wellness, energy, immunity, and brain health dominate conversations. - **Audience Profile:** Mostly millennial, high-income households with children, and wellness-minded​. Get the full story on what’s shaping the functional mushroom market—download your copy now. ![picture of mushrooms and mushroom capsules ](https://content.brightfieldgroup.com/hs-fs/hubfs/Canva%20images/Copy%20of%20Landing%20Page%20Graphic-3.png?width=900&height=900&name=Copy%20of%20Landing%20Page%20Graphic-3.png "picture of mushrooms and mushroom capsules ") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)