Functional Mushrooms Are Going Mainstream.
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Uncover What’s Powering Growth in the Functional Mushroom Space.

Get the latest insights on the rise of functional mushrooms with Brightfield Group’s Consumer & Social Listening Report, based on Q2 2025 data. We explore how mushroom products—from Lion’s Mane to coffee and supplements—are becoming staples in wellness routines.

Understand how health-conscious consumers are driving growth, what they’re buying, and the wellness needs fueling demand.

Sign up now to download your free copy of the report.

Report  Highlights:

• Mushroom Boom: Mushroom coffee usage has nearly doubled YoY; supplements are up 50%. 
  
• Growth Leaders:  Cordyceps and Turkey Tail show highest purchase growth.
• Top Use Cases:  Holistic wellness, energy, immunity, and brain health dominate conversations.
• Audience Profile: Mostly millennial, high-income households with children, and wellness-minded​.
  

Get the full story on what’s shaping the functional mushroom market—download your copy now.