Functional Mushrooms: Still Booming in the Wellness Space
Explore What's Fueling the Functional Mushroom Market.
Get the latest insights on functional mushrooms with Brightfield Group’s Mini-Report, based on Q1-Q4 2024 data. We explore the evolving consumer landscape, highlighting the mainstream rise of functional mushrooms, the "Shroom Boom," and their appeal to health-conscious consumers.
Understand how brands can effectively capitalize on this growth by focusing on areas like relaxation, energy, focus, and women's health.
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Report Highlights:
- Shroom Boom: Once niche, functional mushrooms like Chaga, Cordyceps, Lion's Mane, and Reishi are now gaining mainstream popularity.
- Top Need States: Social conversations reveal growing interest in functional mushrooms for Holistic Wellness, Brain Health & Mental Clarity, Immunity, and Relaxation & Stress Relief.
- Target Demographic: A detailed look at the demographics of functional mushroom consumers, predominantly affluent millennials, and the influence of social trends and word-of-mouth on their purchasing decisions..
- Key Innovation Opportunities: Brands can leverage growing interest in specific need states like relaxation, energy, focus, and women's health to innovate and expand their product offerings.
Don't miss key wellness trends! Download the report for exclusive insights on the functional mushroom market.
