Brightfield Group - Two-1

Emerging Ingredients for Wellness

65% of Americans agree that functional foods and beverages can be substituted for some medicines.

Consumers, especially Millennials and Gen Z, are looking for a growing variety of ingredients to meet their wellness needs.

In this infographic, you will uncover...

  • What supplements do Americans purchase the most?
  • What consumers are looking for products with collagen?
  • Who is using adaptogens? And which are the most popular?
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