--- title: Diet, Nutrition, and Weight Loss Trends description: Nearly half of consumers claim they are actively trying to lose weight. Get insights on how they are approaching their health goals and the products they turn to for support. image: https://content.brightfieldgroup.com/hubfs/MARKETING%20CONTENT/Wellness%20(evergi)/Q1%202022/Q122_Evergi_Diets%20Nutrition%20%26%20Weight%20Loss%20Trends_Blank%20Feature%20Image_FINAL.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # **Diet, Nutrition, and Weight Loss Trends** ## Consumer and product trends around diet, exercise, and nutrition Our latest Evergi consumer survey reports that 49% of consumers claim they are trying to lose weight. Trends in diet, exercise, and nutrition all play a role in the ways that consumers make strides to reach their health goals. Innovative brands are creating products that can help support this journey. **In this report, you’ll learn:** - The most popular diet trends and which generation is most likely to participate - How often consumers exercise and which products they purchase for motivation - The most popular health claims consumers look for when purchasing a product       ![Q122_Evergi_Diets-Nutrition-&-Weight-Loss-Trends_Landing-Page-Graphic_FINAL](https://content.brightfieldgroup.com/hs-fs/hubfs/MARKETING%20CONTENT/Wellness%20(evergi)/Q1%202022/Q122_Evergi_Diets-Nutrition-%26-Weight-Loss-Trends_Landing-Page-Graphic_FINAL.png?width=600&height=600&name=Q122_Evergi_Diets-Nutrition-%26-Weight-Loss-Trends_Landing-Page-Graphic_FINAL.png "Q122_Evergi_Diets-Nutrition-&-Weight-Loss-Trends_Landing-Page-Graphic_FINAL") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)