---
title: "Data-Driven CBD Marketing: Personality & Lifestyle Insights"
description: As CBD goes mainstream, marketers are trying to better understand how to build lifelong relationships with consumers.
image: https://content.brightfieldgroup.com/hubfs/CBD%20Consumer%20Personality%20%26%20Interests-17.png
---

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- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - - [Overview](https://www.brightfieldgroup.com/)
    - - - Solutions
                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Social Listening](https://www.brightfieldgroup.com/social-listening)
                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
                  - [Custom Research](https://www.brightfieldgroup.com/custom-research)
          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
                  - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
                  - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)
- [Company](https://www.brightfieldgroup.com/about-us) 
    - - [About Us](https://www.brightfieldgroup.com/about-us)
          - [Leadership](https://www.brightfieldgroup.com/our-team)
          - [Methodology](https://www.brightfieldgroup.com/methodology)
          - [Contact Us](https://www.brightfieldgroup.com/contact-us)
- [Blog](https://blog.brightfieldgroup.com/)
- [Resources](https://www.brightfieldgroup.com/resources)
- [Log In](https://app.brightfieldgroup.com/account/login)

# Data-Driven CBD Marketing Personality & Lifestyle Insights

![Q4\_CBD~2](https://content.brightfieldgroup.com/hs-fs/hubfs/Q4_CBD~2.png?width=395&name=Q4_CBD~2.png)

 

 

As more consumers enter the CBD market, it's more important than ever to have targeted marketing strategies to reach them. In this report, we compare and contrast Wellness Users and Stressed Out Millennials to explore how CBD marketers can use personality and lifestyle data to make strategic decisions.  With a clear picture of who your brand is talking to, brands can successfully increase awareness and foster loyal customers. 

**After reading our insights, you'll be able to answer...**

- How can CBD consumer values inform messaging?
- What social media interests are most appealing to Wellness Users?
- Where are Stressed Out Millennials browsing online?

 

### CBD Consumer Insights integrated with Social Media

The differences in personalities and lifestyles becomes more diverse as more consumers enter the market - presenting increasing opportunities for marketers to do what they do best. Our Consumer Insights portals integrate survey data, social panel data, and social listening to get a comprehensive view of the consumer, their psychological profile, and who they are on social.

 

[![Learn more about our CBD Consumer Insights Portal](https://no-cache.hubspot.com/cta/default/3989871/b710dc25-14c7-492d-b6eb-78268e9ccbe0.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/b710dc25-14c7-492d-b6eb-78268e9ccbe0)

![CBD Consumer Insights\_Personality](https://content.brightfieldgroup.com/hubfs/Screen%20Shot%202020-12-16%20at%2010.50.17%20AM.png "CBD Consumer Insights_Personality")

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
- [Terms of Service](https://www.brightfieldgroup.com/terms-of-service)
- [Contact Us](https://www.brightfieldgroup.com/contact-us)

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