What Does It Take to Convert Canadian Consumers?
Brand + Marketing Strategies Driving Conversion
Nearly 60% of Canadian cannabis brands saw a drop in awareness from Q2 to Q3 2020. With so many brands entering the market, it's hard to stand out.
We explore the brands that have successfully converted consumers down the purchasing funnel . The brands that create loyal customers out of aware consumers - and the ones that are increasing awareness despite this drop.
In this report, you'll be able to answer:
- What brands maintained or increased their awareness in Q3?
- Who is using unique branding approaches?
- What brands are converting purchasing consumers to loyal consumers?