---
title: What Does it Take to Convert Canadian Cannabis Consumers?
description: What does it take to turn canadian consumers into loyal customers? Explore the brands successfully converting down the funnel - from awareness to loyalty.
image: https://content.brightfieldgroup.com/hubfs/Q1_CA_Awareness_Report_HubSpot.png
---

[![brightfield group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - - [Overview](https://www.brightfieldgroup.com/)
    - - - Solutions
                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Social Listening](https://www.brightfieldgroup.com/social-listening)
                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
                  - [Custom Research](https://www.brightfieldgroup.com/custom-research)
          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
                  - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
                  - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)
- [Company](https://www.brightfieldgroup.com/about-us) 
    - - [About Us](https://www.brightfieldgroup.com/about-us)
          - [Leadership](https://www.brightfieldgroup.com/our-team)
          - [Methodology](https://www.brightfieldgroup.com/methodology)
          - [Contact Us](https://www.brightfieldgroup.com/contact-us)
- [Blog](https://blog.brightfieldgroup.com/)
- [Resources](https://www.brightfieldgroup.com/resources)
- [Log In](https://app.brightfieldgroup.com/account/login)

# What Does It Take to Convert Canadian Consumers?

## Brand + Marketing Strategies Driving Conversion

![Q1_CA_Awareness_Report_Graphic](https://content.brightfieldgroup.com/hs-fs/hubfs/Q1_CA_Awareness_Report_Graphic.png?width=300&name=Q1_CA_Awareness_Report_Graphic.png)

Nearly 60% of Canadian cannabis brands saw a drop in awareness from Q2 to Q3 2020.  With so many brands entering the market, it's hard to stand out. 

We explore the brands that have successfully converted consumers down the purchasing funnel . The brands that create loyal customers out of aware consumers - and the ones that are increasing awareness despite this drop. 

**In this report, you'll be able to answer:**

- What brands maintained or increased their awareness in Q3?
- Who is using unique branding approaches?
- What brands are converting purchasing consumers to loyal consumers?

 

### Canadian Consumer Insights integrated with Social Media

The differences in personalities and lifestyles becomes more diverse as more consumers enter the market - presenting increasing opportunities for marketers to do what they do best. Our Consumer Insights portals integrate survey data, social panel data, and social listening to get a comprehensive view of the consumer, their psychological profile, and who they are on social.

 

[![View the Portal](https://no-cache.hubspot.com/cta/default/3989871/78f4b7bf-d093-4811-8bbe-e6018edfbffe.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/78f4b7bf-d093-4811-8bbe-e6018edfbffe)

![CBD Consumer Insights_Personality](https://content.brightfieldgroup.com/hubfs/Screen%20Shot%202020-12-16%20at%2010.50.17%20AM.png "CBD Consumer Insights_Personality")

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
- [Terms of Service](https://www.brightfieldgroup.com/terms-of-service)
- [Contact Us](https://www.brightfieldgroup.com/contact-us)

[![BrightFeild Group](https://content.brightfieldgroup.com/hubfs/BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png)](https://www.brightfieldgroup.com/new-site/home)

© Copyright 2023 Brightfield Group