What Does It Take to Convert Canadian Consumers?

Brand + Marketing Strategies Driving Conversion

Nearly 60% of Canadian cannabis brands saw a drop in awareness from Q2 to Q3 2020.  With so many brands entering the market, it's hard to stand out. 

We explore the brands that have successfully converted consumers down the purchasing funnel . The brands that create loyal customers out of aware consumers - and the ones that are increasing awareness despite this drop. 

In this report, you'll be able to answer:

• What brands maintained or increased their awareness in Q3?
• Who is using unique branding approaches?
• What brands are converting purchasing consumers to loyal consumers?

Canadian Consumer Insights integrated with Social Media

The differences in personalities and lifestyles becomes more diverse as more consumers enter the market - presenting increasing opportunities for marketers to do what they do best. Our Consumer Insights portals integrate survey data, social panel data, and social listening to get a comprehensive view of the consumer, their psychological profile, and who they are on social.