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What products are consumers using to boost wellness?

As consumers experience the unprecedented stress of the pandemic, finding products that solve their wellness needs has become more important than ever. 

A deeper understanding of consumer needs in times of stress can help marketers position products more effectively and with empathy. In this report, you'll be able to answer:

  • What demographics are most stressed by the pandemic?
  • Where do consumers stressed by COVID prefer to shop?
  • What are the well-being attitudes of "COVID Concerned" consumers compared to the general population?

 


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