---
title: "Differences in CBD Use: Heavy vs. Occasional Users"
description: CBD consumers behaviors is rapidly changing and who those consumers are can greatly vary based on how frequently they use CBD.
image: https://content.brightfieldgroup.com/hubfs/CBD%20Usage_HEADER-11.png
---

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# Differences in Heavy vs. Occasional CBD Users

# What does understanding the "heavy user" mean for your brand?

With more users entering the CBD market each year, we can start to explore the nuisances of heavy and occasional CBD users. 

Download our insights deck to uncover:

- Products heavy users prefer
- Personality traits of heavy users vs. occasional users
- Differences in the path to purchase

 

 

Make each consumer your favorite customer.

As consumers flood the CBD market, their behaviors, demographics, and lifestyles become more complex. Understand them on a deeper level with our social-integrated consumer insights.

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