---
title: CBD Consumers and COVID-19
description: How are CBD consumers responding to the COVID-19 pandemic? Our new data highlights their response.
image: https://content.brightfieldgroup.com/hubfs/COVID-13.png
---

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# How are CBD consumers responding to COVID-19?

Social distancing and quarantining has led many consumers to stock up on essentials including hand soap, toilet paper, and frozen foods. For CBD consumers, they are also including tinctures, capsules, and other CBD products. Our new survey data highlights how many of these consumers are preparing for the pandemic with CBD on their list.

In this mini-report, answer key questions like:

- How man consumers plan to stockpile CBD?
- Are consumers going to purchase more or less?
- Which age groups are more likely to increase their usage?

 

 

 

Make each consumer your favorite customer.

As consumers flood the CBD market, their behaviors, demographics, and lifestyles become more complex. Understand them on a deeper level with our social-integrated consumer insights.

[![View the Portal](https://no-cache.hubspot.com/cta/default/3989871/d8d56fcf-42d1-4c10-b670-485db8bda555.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/d8d56fcf-42d1-4c10-b670-485db8bda555)

![CBD_Consumer_Insights](https://content.brightfieldgroup.com/hubfs/5d925ac7f491c536c21c4780_Screen%20Shot%202019-09-30%20at%202.36.41%20PM%20(1).png "CBD_Consumer_Insights")

SOLUTIONS

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- [Social Listening](https://www.brightfieldgroup.com/social-listening)
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INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
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- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

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