CBD consumer behavior is still changing because of COVID-19.

In March and April, we saw many consumers plan to increase the spending and usage of CBD. About one-third of those people also shifted their purchasing to online. 

How has this behavior shifted since then? In our latest update on the CBD consumer's response to COVID-19, we dive deeper into product usage, purchasing channel, and usage frequency.

In this report, answer key questions like:

  • How is consumer behavior shifting because of COVID-19?

  • Which generation is most likely to increase spending?

  • Which consumers agree CBD helps them get through the pandemic?

  • Which product types are most impacted?


The most comprehensive data on the CBD consumer.


With a deep understanding of consumer behavior, combined with dynamic filters for specific targeting, discover the best ways to connect with CBD consumers.


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