CBD consumer behavior is still changing because of COVID-19.
In March and April, we saw many consumers plan to increase the spending and usage of CBD. About one-third of those people also shifted their purchasing to online.
How has this behavior shifted since then? In our latest update on the CBD consumer's response to COVID-19, we dive deeper into product usage, purchasing channel, and usage frequency.
In this report, answer key questions like:
How is consumer behavior shifting because of COVID-19?
Which generation is most likely to increase spending?
Which consumers agree CBD helps them get through the pandemic?
- Which product types are most impacted?