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Using Data to Stay Competitive in Mature Cannabis Markets!

How Native Roots uses Brightfield Group’s Retail Brand Health to win in the Colorado dispensary landscape

Operating in one of the most mature cannabis markets, Native Roots has grown to be a major Colorado player! Using Brightfield Data, it has continued to:

  • Find the new consumers beyond the customers
  • Target promotions for growth
  • Earn loyalty even in a saturated market.

This case study takes a look at how Native Roots used Retail Brand Health to conduct efficient customer research, launch promotions that move the needle, and foster long-lived loyalty.

Download now to see the data in action! 

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