Using Insights to Thrive in a Cut-Throat Market

How Bluebird Botanicals used Brightfield Group data to thrive in the CBD market

Brightfield Group's social listening and consumer insights have helped hundred of marketing and innovation leaders succeed in their categories.

In the dynamic CBD category, Bluebird Botanicals remains a top brand after thousands have exited. With the help of Brightfield Group data, Bluebird Botanicals:

• Launch SKUs that resonate
• Identify consumer desires relevant now, not in the past
• and continue to inform innovation
  

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