Defining Brand Audience with Data

How ASPIRE used Brightfield Group data to drive social strategy & prove market relevance

Brightfield Group's social listening and consumer insights have helped hundreds of marketing and innovation leaders succeed in their categories.

In the energy drinks category, ASPIRE is competing to win over the health-conscious, wellness-oriented energy seeker. With Brightfield Group consumer insights and social listening, ASPIRE:

• Identified consumer needs
• Crafted actionable personas
• Had the data needed to prove market relevance
  

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