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Cannabis Market Update: Canada

Battle of the North

In 2021, Canadian cannabis sales reached $CAD 4.39 billion — an increase of 39% YoY. While brands are still facing long-standing regulations, they are starting to find new marketing strategies and ways to stand out.

This report covers:

  • Market size and projections nationwide and by province
  • The landscape of premium-priced products
  • Canadian cannabis branding trends
  • The latest cannabis product innovation trends
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