Cannabis Market Update: Canada

Battle of the North

In 2021, Canadian cannabis sales reached $CAD 4.39 billion — an increase of 39% YoY. While brands are still facing long-standing regulations, they are starting to find new marketing strategies and ways to stand out.

This report covers:

• Market size and projections nationwide and by province
• The landscape of premium-priced products
• Canadian cannabis branding trends
• The latest cannabis product innovation trends