---
title: "Cannabis Innovations: 2020 In Review"
description: Cannabis brands were faced with significant challenges in 2020 and they needed to be strategic with their new products. Download the report + get the trends.
image: https://content.brightfieldgroup.com/hubfs/2020%20In%20Review-%20Cannabis%20Innovations_cover-25.png
---

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# 2020 in Review: Cannabis Innovations

## Discover the top cannabis innovation trends of 2020 and what's next for 2021.

After a difficult 2019, cannabis brands started 2020 with minimally available capital, and the COVID-19 pandemic only made things worse. Strapped for funding, brands had to be strategic with the products they brought to market - they couldn't afford a flop. 

Take a look at the high-level cannabis trends for the year then dive into the data to explore the products that won on shelves this year. 

**This free report answers:**

- What were the top cannabis product trends of 2020?
- Which product types were the winners?
- Which specific brands and products performed well?
- What should we expect to see in the cannabis product landscape in 2021?

 

## Launch new cannabis products with confidence.

 

As markets come online and continue to mature, the cannabis product types available on dispensary menus will adapt to consumer demand. 

Our **Innovation Insights** portal leverages thousands of SKUs across the US cannabis landscape to understand how new products are moving through dispensaries. This helps Product and Innovation leaders built a data-driven innovation pipeline and identify the specific product - down to the flavor, positioning, dosage, and cannabinoid - they should create next.

 

[![View the Portal](https://no-cache.hubspot.com/cta/default/3989871/2f49f35c-33e3-4ba7-bb36-8366115f10dc.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/2f49f35c-33e3-4ba7-bb36-8366115f10dc)

![Innovation Insights](https://content.brightfieldgroup.com/hubfs/Innovation%20Insights.gif "Innovation Insights")

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
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- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
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- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
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- [Methodology](https://www.brightfieldgroup.com/methodology)
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