How are cannabis consumers responding to COVID-19?


Social distancing and quarantining has led many consumers to stock up on essentials including hand soap, toilet paper, and frozen foods. It's clear that many cannabis consumers have stocked up. But what about the infrequent users? Or those of different generations? 

After reading our insights, you'll be able to answer...

  • Which demographics are likely to consumer more cannabis?
  • What products are consumers likely to buy when stockpiling?
  • How does frequency of use impact the likelihood of purchasing more during COVID-19 and general times of economic downturn?


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As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.

View the Cannabis Consumer Insights Portal