The Occasions of Cannabis Use that Exploded During the Pandemic

Q121_US Cann_Occasion-based Marketing_Graphic_FINAL

& the biggest opportunities for cannabis brands

The pandemic has led users to use more cannabis more often out of boredom and stress. But once it’s over, consumers won’t suddenly stop using during these new occasions. 

Occasion-based marketing can unlock many more opportunities to connect with the right consumers. Being known as the brand for a specific occasion is a marketer’s dream and will help you stand the test of time as consumer segments evolve.

In this report, you'll be able to answer:

  • What are the most common occasions of cannabis use?
  • Which occasions of use grew the most in 2020?
  • Where is the most opportunity to market based on occasion? (hint: we're not playing games, but this consumer group is)


Uncover Where Cannabis Fits into a Consumer's Life

As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights. 


View the Cannabis Consumer Insights Portal