Cannabis consumer shifts emphasize where brands can focus.
In March and April, we saw many consumers plan to increase the spending and usage of Cannabis. About one-third of those people also shifted their purchasing to click and collect.
How has this behavior shifted since then? In our latest update on the US Cannabis consumer's response to COVID-19, we dive deeper into product usage, purchasing channel, and usage frequency.
In this report, answer key questions like:
How is consumer behavior shifting because of COVID-19?
Which generation is most likely to increase spending?
Which consumers agree cannabis helps them get through the pandemic?
- Which product types are most impacted?