Canadian Response to COVID-19

Canadian consumer behavior continues to change during the COVID pandemic.

In March and April 2020, we uncovered how Canadian consumers were planning to alter their cannabis habits amidst the COVID-19 pandemic. Eight months later, we explore how their behavior actually changed.

After reading our insights, you'll be able to answer...

  • Who has increased cannabis usage the most? Who hasn't?
  • How have spending habits changed?
  • What products have consumers switched away from?

Insert your brand into any occasion.


As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.

View the Cannabis Consumer Insights Portal