---
title: Canadian Consumer Response to COVID-19
description: An early 2020 report to show how Canadian cannabis consumers began responding to COVID-19.
image: https://content.brightfieldgroup.com/hubfs/COVID-01%20(1).png
---

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# How are Canadian consumers responding to COVID-19?

 

Social distancing and quarantining has led many consumers to stock up on essentials including hand soap, toilet paper, and frozen foods. It's clear that many cannabis consumers, both medical and adult-use, have stocked up. But what about the infrequent users? Or those of different generations? 

**After reading our insights, you'll be able to answer...**

- Which demographics are likely to consumer more cannabis?
- How are medical patients impacted by the crisis? 
- How are "essential business" classifications impacting response and potential for the future?

 

Insert your brand into any occasion.

As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.

[![View the Cannabis Consumer Insights Portal](https://no-cache.hubspot.com/cta/default/3989871/d3817540-543d-4981-a622-c1cfea65a041.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/d3817540-543d-4981-a622-c1cfea65a041)

![image of Brightfield's Cannabis Consumer portal showing the Substitution effect tab](https://content.brightfieldgroup.com/hubfs/Screen%20Shot%202020-03-09%20at%2010.46.57%20AM.png "image of Brightfield's Cannabis Consumer portal showing the Substitution effect tab")

SOLUTIONS

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INDUSTRIES

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ROLE

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