Understand why Newbies are essential for the growth of the Canadian Cannabis market.
The roll-out of Cannabis 2.0, which brought edibles, beverages, vapes and topicals into the market, was lauded as an opportunity for Licensed Producers to finally pull in the newbies that would fuel a vast Canadian cannabis market.
In this report, answer key questions like:
Who are the Newbies?
How has this persona been behaving compared to what was expected?
How can brands further understand and target Newbies to grow their business?